What's the bwd Ethical Art Initiative?

The Ethical Art Initiative is a response to the mass production of handmade goods under questionable working environments. It allows for the development and support of artists through the bwd firm by creating a business opportunity where the artist receives a substantial portion of the sales price. Phase one of the initiative focuses on commercial glass beadmaking and jewellery design.

To become actively involved in the Ethical Art Initiative all artists undertake a bwd Certification Course. This certification ensures the high quality of bwd designed and endorsed products are maintained. Certification comprises of a customised course in commercial bead making and jewellery design.

Certified artists are eligible for membership with bwd, enabling them the freedom of running their own business with the stability of ongoing commercial glass orders. It allows artists to receive full recognition for their work as well as access to workshops where available and members rates on all materials and equipment.

The bwd founding team of Brian, Di and Olivia have been producing and designing art across various mediums for over 25 years. During this time they have established themselves at the forefront of design, emerging techniques and originality.


If interested CONTACT us.

Tuesday, June 24, 2008

Thought of the week



To make a difference in a persons creative journey, that is what is important for me. To help develop somebody and raise the level of their creative well being.

Years ago I studied 'Maslow's hierarchy of needs'. Basically, it states there is a pyramid of needs starting at the bottom with food and shelter. These certainly need to be covered or you will not have the luxury of having access to the higher needs at the top. In the higher areas creativity and self expression are paramount. The irony is in this high tech world, we usually have the bottom areas covered, however the higher more enlightened areas which includes creativity and experiencing the now, we struggle.

Part of the artist's journey is to create in the now and glass has properties that for me are unparalleled. The Ethical Art Initiative is a business system that in some way transcends the corporate view of an individual and concentrates on and supports the development of the individuals creative pursuits. Value the artist, value the bead.
And so for me as this blog is launched, also I launch Phase One of the bwd Ethical Art Initiative. bwd Glass beadmaking and Jewellery Design Certification Course

This journey has begun and the promise of making a difference and developing artist's creative skills gives me great satisfaction.

I know it has just begun, but I think old Maslow would be happy.

Regards
Brian Williams

If you are interested in applying to become a bwd artist and member, CONTACT us.
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